Philippines
Kawasaki Leisure Bikes
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Automobile
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Description
In its 50 years of stay here in the Philippines, Kawasaki has successfully carved a niche that is grounded in hard-work and a reputation for sterling excellence. These very same qualities defined the early beginnings of Kawasaki starting with the partnership between J.V. Del Rosario and Sakata Shokai, Ltd. when they founded Delsa Industrial Corporation in 1968. In 1974, Kawasaki Heavy Industries Ltd. (KHI) acquired a stake in the company, which later changed its name to Kawasaki Motors (Phils.) Corporation. KHI again cemented its presence in the Philippines when it took controlling stock of the company in 1996.
Kawasaki produces some 18,000 motorcycle units every month in its 29,383 square meters plant in Bo. Cupang, Muntinlupa. Besides motorcycles, the plant also manufactures and exports components and power products as well as offer spare parts service and repair. Along with its regional offices in Cebu and Davao, the Kawasaki network services over 2000 stores and dealers nationwide. When it started, Kawasaki built its reputation as the number one brand for heavy-duty tricycles in the Philippines. The product remains Kawasaki´s top seller. Lately, Kawasaki is also making concerted effort to woe the young and upwardly mobile market through its Dominate campaign that equates motorcycles with everyday lifestyle. With this move, Kawasaki updates its image yet remains true to one of its traditional values: "Quality is more than a quest. It is our motivation."
Kawasaki produces some 18,000 motorcycle units every month in its 29,383 square meters plant in Bo. Cupang, Muntinlupa. Besides motorcycles, the plant also manufactures and exports components and power products as well as offer spare parts service and repair. Along with its regional offices in Cebu and Davao, the Kawasaki network services over 2000 stores and dealers nationwide. When it started, Kawasaki built its reputation as the number one brand for heavy-duty tricycles in the Philippines. The product remains Kawasaki´s top seller. Lately, Kawasaki is also making concerted effort to woe the young and upwardly mobile market through its Dominate campaign that equates motorcycles with everyday lifestyle. With this move, Kawasaki updates its image yet remains true to one of its traditional values: "Quality is more than a quest. It is our motivation."
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