Philippines
W Mall
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Service category:
Malls
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Description
Walter Mart Malls, then called Shopping Centers, is the first community shopping center format in the southern Luzon. Our main customer proposition is "convenience". Convenience is a broad but powerful proposition. It does not only talk about distance but in bigger sense, it talks about comfort, completeness of offerings and reliability. In terms of customer habit, Walter Mart has become the "third place", wherein, in the daily grind of a customer's life, Walter Mart has essentially become the "reliable link" between their home and their place of work. It is a place they are most likely to visit before they proceed to work, or after, just before they go home. Thus, to put it in exact words, we are the "everyday mall" and this is where our main differentiation lies: our customers come to us, as a community mall, on an almost daily basis while perhaps they go to a regional mall on a maximum of 2 times a month. As their daily mall, we make sure that we know their habits, preferences and choices and we answer all these in terms of our merchant mix, tenant offerings and mall promotions. On top of that, we also anticipate their ever changing lifestyle and its continuing sophistication by constantly improving and upgrading our facilities, service levels and mall atmospherics.
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